On this episode of the Jim’s Podcast, we interview Jason Jaap from Jim’s Scratch and Dent and get into the real numbers behind the division.

Jason shares what franchisees can realistically invoice. Roughly $4k per week on the lower end, and up to $12k in a strong week, plus what expenses typically look like and why the income range depends heavily on lead conversion, repeat work, and communication skills.

We also unpack how the mobile model works (repairs done in customers’ driveways), what type of repairs are suited to scratch and dent, what qualifications you need (qualified spray painter), how training works when transitioning from a spray booth to mobile work, and what support franchisees get day-to-day.

Jason also breaks down franchise fees (and why it’s not the 30–50% people assume), how territories and travel radius work, the $3,000 pay for work guarantee, and the new membership offer Jim’s Scratch and Dent Protect ($22/month with $50 repairs).

If you’re a spray painter thinking about running your own business, or you’re just curious how this division works behind the scenes, this one’s worth a watch.

00:00 – Intro and the “supermarket” myth
01:20 – Jason’s start in 1990 . buying a Jim’s Mowing franchise at 22
04:10 – From franchisee to regional support . early Jim’s growth
06:40 – What’s changed at Jim’s over 35 years (governance, scale, support)
09:10 – UK detour and the scratch & dent idea
11:30 – Building Schmick . applying Jim’s customer service ethos
14:20 – Why Jason came back to start Jim’s Scratch and Dent
16:40 – Why panel shops changed . where mobile repairs win
19:10 – How the service works (photos, quotes, on-site repairs)
21:20 – Why customers trust the Jim’s brand with expensive cars
23:10 – Who it’s for . qualifications and the “people skills” factor
26:00 – Repair limits . what they can and can’t do on-site
28:10 – Vehicles and setup . van fit-out and branding
30:10 – Training . spray booth to mobile transition
32:10 – Real earnings . $4k to $12k weeks and what drives results
35:20 – Repeat work and referrals . why it’s bigger than people think
37:10 – The new membership model . Scratch and Dent Protect explained
40:10 – Franchise fees explained (flat fee + lead fee) . not 30–50%
43:20 – Territories and travel radius . how jobs are allocated
46:20 – Franchise numbers and growth areas (where they need more people)
48:30 – Support systems . quoting help, office support, and group knowledge
51:30 – Building a division from scratch . mindset and resilience
55:20 – $3,000 pay for work guarantee . how it works
58:10 – Observation days . how to check if it’s right for you
59:30 – Final thoughts and how to enquire

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

Start here
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