Anton runs Jim's Dog Wash in Mentone Victoria. He goes live on TikTok inside his trailer multiple times a day under the handle Tony the Mobile Groomer, pulls 11,000 to 13,000 viewers per session, and was already booked out 3 weeks in advance before he officially started.
We followed Anton for a full day of grooms to show you exactly what this Jim's Dog Wash franchise looks like in practice. Anton spent 13 years building an e-commerce business in the sexual wellness space that his wife now runs, then chose Jim's Dog Wash as his next venture.
He explains why the maths on franchise fees versus running a serious independent (where his old business spends $1,000 a day on Google Ads alone) made the decision obvious.
In a single day Anton baths a 40kg American Bulldog whose previous groomer wouldn't take her, de-sheds a Border Collie whose old groomer dropped him for being too heavy, and full-grooms a 16-year-old Cavoodle that hadn't been properly bathed in 8 months at her previous salon.
He breaks down his TikTok live setup with magnetic phone mounts at 4 angles, the local Facebook community pages where most of his off-Jim's bookings come from, his Google review card flow, and why he holds firm on pricing 15-20% above local salons without ever discounting.
Anton's bigger play is to grow his following to the point he can fund free grooms for people in Melbourne going through financial distress, single parents and people with disabilities by passing the grooming fees onto sponsors and the social platforms.
If you're looking at Jim's Dog Wash or you're an existing franchisee who wants to see what a serious marketing operator does inside the trailer, this one is worth your time.
WHAT YOU'LL LEARN
How Anton went from 13 years in e-commerce to a Jim's Dog Wash franchise
Why he was booked out 3 weeks in advance before he officially started
The TikTok live setup that pulls 11-13K viewers per session
Why he says yes to every big dog other groomers turn away
The community page posting strategy that's filling his calendar
How he converts 80-85% of his Jim's leads
Why he charges 15-20% above local salons and never discounts
The customer service flow that turns first-time clients into Google reviews
Anton's bigger goal: free grooms for people who actually need them
TIMESTAMPS
0:00 Meet Anton, Jim's Dog Wash Mentone
0:48 Job 1: Coco, the 40kg American Bulldog
2:00 The magnetic phone mounts for going live on TikTok
3:23 Going live on TikTok inside the trailer
8:50 From e-commerce sexual wellness to dog grooming
12:18 The real cost of being an independent vs a Jim's franchisee
14:46 How TikTok is bringing in clients outside Jim's leads
17:34 Why other groomers turn away big dogs and Anton doesn't
25:00 Anton's goal of offering free grooms across Melbourne
30:00 Job 2: Dusty, the Border Collie his last groomer dropped
33:25 The local community pages filling his calendar
38:08 The reality of grooming matted Cavoodles in 2026
41:14 The trailer learning curve for new franchisees
44:09 The de-shedding bath process
53:48 Job 3: Jack, the 16
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