Every franchisor is being pitched AEO and GEO packages right now, and a lot of them promise things that cannot be tracked or verified.

In this episode Joel sits down with SEO and digital marketing specialist Dean Gravina from Results Media to cut through the noise.

You will hear why Dean, who works in this field, tells businesses not to hire an agency just to chase visibility in ChatGPT, Claude, and Perplexity.

The two break down the difference between SEO, AEO, and GEO in plain terms, why website traffic is dropping across the board, and why "100 GEO prompt" guarantees look a lot like the keyword guarantees that were sold 20 years ago.

More importantly, you will learn what to focus on instead. They cover why your Google Business Profile and a steady stream of genuine reviews beat almost every other channel for a local service business, when a landing page is worth building, why community and referrals still convert, and how to use AI as a practical thinking partner rather than a magic traffic machine.

If you run a service business or a franchise and you are confused about AI search, this conversation will save you money and stress.

Watch this if you are a business owner being sold AI marketing you do not understand.

Timestamps
00:00 - Why AI search has everyone confused and worried
00:51 - SEO, AEO, and GEO explained in plain terms
03:01 - How many people really use AI search vs Google
04:48 - Why your website traffic is dropping (and whose fault it is not)
05:45 - The problem with tracking GEO results
08:06 - Can anyone really guarantee 100 GEO prompts?
11:18 - Why 90% of AI search is just good SEO
14:35 - Is showing up in an LLM just a digital billboard?
16:53 - What to do instead: Google Business Profile and trackable channels
20:12 - Why community, social, and referrals still win
24:13 - Ads inside ChatGPT and the trust problem with AI
29:06 - Landing pages vs homepage: when each one makes sense
35:39 - Is the AI panic overblown for local business?
42:12 - Focus on what you can track, including cold email
44:22 - Why reviews are the ultimate trust signal
50:28 - Using AI to build tools, backlinks, and automations
54:02 - How a franchisee should actually start with AI
57:14 - Betting on which AI wins, and why Claude and skills matter
1:03:38 - Where to find Dean

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