In this episode, Joel heads out on the road with Mitch for a real, unscripted day-in-the-life chat from the field. Mitch shares how he went from seeing an ad online to building a growing Jim’s Mowing business in Melbourne, turning over around $150,000 from March to Christmas, landing a $12,000+ landscaping job from a $16 lead, and learning what it really takes to run your own business.

They talk about the realities of franchising, building a client base, handling weather, managing physical work, using leads effectively, scaling with staff, equipment choices, and why content and transparency matter for younger buyers looking at business ownership.

This is a genuine conversation about small business, autonomy, hard work, and the opportunities that come with backing yourself.

In this episode:

Mitch’s first-year turnover and business growth
How a $16 lead became a $12,000+ landscaping job
The truth about Jim’s Mowing franchise fees
Challenges of weather, physical work, and customer management
Why younger buyers research through YouTube and podcasts
Building a local business with the support of a national brand
Mental health support for blue-collar workers
Equipment choices, training, and scaling with employees
Advice for younger people thinking about business ownership

If you enjoy this episode, make sure to like, comment, and subscribe.

Timestamps / Chapters

00:00 From $16 leads to $12,000 jobs
00:24 Why Mitch joined Jim’s Mowing
00:54 How YouTube content helped him make the decision
02:20 First-year turnover: $150K from March to Christmas
03:17 The biggest challenges in year one
05:14 Franchise myths, fees, and the $16 lead story
06:21 Spring rush, winter slowdown, and running the business
10:18 Mental health, support, and the franchisor network
17:47 Scaling the business, equipment choices, and training
25:01 Advice for younger people thinking about joining Jim’s

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

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