We followed Sal, a Jim's Dog Wash franchisee in Pakenham Victoria, for a full day of grooms to show you exactly what the business looks like 4 months in.

Sal spent the last few years working in administration, managing a department at Woolworths, and even driving a concrete truck before he bought his Jim's Dog Wash franchise.

He wanted his own business, his freedom back, and a way to work around school pickups and his son's sport. 4 months in, he's averaging around $2,000 a week, has built 70 regular clients, and 60% of his work now comes from Facebook marketing rather than Jim's leads.

This is a real day-in-the-life ride along.

We follow Sal through three grooms (a 10-year-old Pomeranian going for a full shave, a regular client, and a 14-week-old golden retriever puppy having her very first wash), and he breaks down his exact process, his pricing, how he uses pay-for-work guarantee to turn free washes into regulars, and the MYOB setup he uses to handle his books.

WHAT YOU'LL LEARN

How Sal went from driving a concrete truck to running his own Jim's Dog Wash franchise
What he actually earns 4 months in and where the work comes from
Why 60% of his jobs come from Facebook marketing, not Jim's leads
The free wash strategy he used to convert pay-for-work into long-term regulars
How he handles double-coated dogs, matted coats and nervous first-time pups
The exact MYOB workflow he uses to manage income, expenses and BAS
Why he still gets nervous reversing a trailer and how he got comfortable with it

TIMESTAMPS

0:00 Meet Sal, Jim's Dog Wash Pakenham
0:48 The path from concrete truck driver to franchisee
1:43 Lifestyle, freedom and working around the kids
2:18 Learning to drive and reverse the trailer
3:21 Services covered and training overview
4:39 Job 1: full shave on a 10-year-old Pomeranian
6:24 Pre-clipping and reading a nervous dog
9:55 Washing tips for small double-coated dogs
11:21 Using a sling for safer leg work
17:58 Job 2: a regular client coming back
19:46 Why Sal bought a fresh territory and his client numbers
20:52 Where the work actually comes from: leads vs Facebook
22:04 The pay-for-work strategy that built his regulars
30:00 The truth about lead conversion rates
32:07 Job 3: a 14-week golden retriever's first wash
35:12 The MYOB setup he uses to run the business
45:35 Wrap up and how to book Jim's Dog Wash

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

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