Mitch Blake spends five and a half hours a day on the phone with his franchisees, plus around 100 text messages on top.

Mitch is a Jim's Mowing franchisor in regional New South Wales who started as a franchisee before taking over a region.

Mitch breaks down forecasting through winter, including the franchisee who found $30,000 of work booked for June once he mapped it out.

He covers the self-qualification process, the time he turned someone away after they had finished training, and why customer service is the one thing that separates the people who succeed.

He explains how one franchisee's viral day-in-the-life video drove a flood of enquiries, the referral scheme it sparked, and how upselling once-off work changed his own income as a franchisee.

If you are weighing up a Jim's Mowing franchise, this is an honest look at the support, the work, and the lifestyle behind it.

0:00 Why winter is busier than you think
0:51 Meet Mitch Black, Jim's Mowing franchisor
1:20 Attracting like-minded franchisees
3:20 5 hours a day on the phone
4:21 More support than a business coach
4:45 Helping a franchisee plan cash flow
6:31 Forecasting through winter
8:34 Coaching franchisees for the cold months
10:32 Dashant's growth story
12:19 Running a demo day
13:39 The viral day-in-the-life video
14:02 The new referral scheme
17:17 Why customers trust the local franchisee
17:52 Personal branding for franchisees
20:21 How the modern buyer journey works
20:51 Calling a lead straight away
23:03 What makes his franchisees succeed
24:25 The self-qualification process
25:05 Turning someone away after training
26:26 The red flags he watches for
29:31 The hardest part of being a franchisor
31:00 Mental health training for franchisors
31:55 The best part of the job
34:32 Building culture in a region
36:23 The customer service difference
37:52 The 79 regulars story
39:16 Upselling and once-off work
41:04 The future of Jim's Mowing
43:04 New services on the way
44:00 Regmo and pricing up your run
46:12 Young people choosing small business
47:35 Corporate burnout to freedom
52:06 The health and lifestyle upside
53:37 Being present for family
55:00 Areas for sale and local marketing
57:00 Wrap up

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

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