Dushant left shearing to start a Jim's Mowing franchise. Twelve months later, he has 104 regular clients, two staff and a business that kept earning while he took a week off with his kids.
In this episode of the Jim's Mowing podcast, Dushant looks back on his first year.
He hit a record December, bought a 40-client list in February and hired his brother.
He then took on a 16-year-old worker and helped him study for his licence. His partner stepped off the tools to spend more time with the kids.
Winter usually slows a mowing business down. Dushant's got busier.
He texted clients about gardening, mulching, hedging and gutter cleaning, then added solar panel cleaning and picked up seven or eight jobs from existing clients.
He also won a large farm property through a Facebook comment, not a Jim's lead.
Dushant shares how he rings every lead straight away, why he meets other franchisees at the pub, and how one letterbox drop brought four calls in a day.
He also talks through a 17 trailer load cleanup he underquoted, how he helps clients in need without cutting his prices, and his plans to take Jim's Mowing home to New Zealand.
Timestamps
0:00 A week off with the business running
1:02 Dushant's update at 12 months
1:24 A record December
2:17 Buying a 40-client list
3:16 Hiring his brother
3:46 Taking on a 16-year-old worker
4:47 Why winter stayed busy
6:24 Winning a farm client via Facebook
10:54 What makes up the business
12:47 Mentoring a new franchisee
14:48 Equipment and Jim's discounts
17:06 The value of the local network
19:12 28 Google reviews in one month
21:53 Why Jim's leads convert
24:41 Quoting fast to win the job
29:54 Getting through a dry April
32:02 Adding solar panel cleaning
32:52 Posting on social media
34:38 Where his leads come from
37:06 Life after 12 months
42:38 Plans for the next 12 months
44:47 Hiring and looking after staff
47:29 Demo day and new mowers
49:43 A 17 trailer load cleanup
52:31 Pricing and helping clients in need
55:08 Change the service, not the price
56:43 Advice for new franchisees
1:01:42 Bringing your runs forward
1:04:14 Why you should start now
1:07:11 Plans for Brisbane and New Zealand
INCOME DISCLAIMER
The income, revenue and profit figures shared in this video reflect one franchisee's individual experience. They are not a promise, projection or guarantee of earnings. Results vary based on location, hours worked, effort, skill, market conditions and other factors. Some franchisees earn more and some earn less. Figures may refer to revenue rather than profit unless stated otherwise. Before making any decision, review the official franchise documentation and seek independent legal, financial and accounting advice.
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