How do you go from zero clients to a $300K+ cleaning business in just 2 years?

In this interview, Angel and Norman share how they built and scaled their Jim’s Cleaning business from scratch, turning it into a systemised operation with staff, strong referral partnerships, and consistent demand.

They break down the exact strategies that helped them grow fast, including building relationships with real estate agents, responding to leads instantly, and implementing systems like a VA to free up time and scale efficiently.

Most importantly, they reveal how they transitioned from working in the business to working on it, creating more freedom, flexibility, and time with family.

If you're looking to grow a service business or scale beyond being a solo operator, this is packed with practical insights you can apply straight away.

Timestamps:

0:00 – How their first real estate partnership started
1:12 – Why doing a great job leads to exponential growth
2:05 – The biggest challenge: finding staff
3:10 – Why demand is never the problem
4:20 – Their background before starting the business
6:15 – How they discovered Jim’s Cleaning
8:40 – From $0 to $320K in under 2 years
10:15 – Building a team and scaling fast
12:00 – The #1 key to winning more clients (speed)
14:30 – How a VA transformed their business
17:20 – Saving 20–30 hours a week with systems
19:00 – Building relationships with real estate agents
21:10 – Handling mistakes and maintaining quality
23:30 – Getting off the tools and managing a team
25:10 – Work-life balance and family impact
27:00 – Biggest challenges (cash flow & staffing)
29:10 – Hiring strategy that actually worked
31:00 – Final advice for new franchisees

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

Start here
📌 Get a quote: https://jims.net/services

📌 Own a franchise: https://jims.net/own-a-franchise

📞 AUS: 131 546 | NZ: 0800 454 654

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