How does a Jim's Bathrooms franchisee grow to $3 to 5 million in revenue in about two years? Sam joins Joel Kleber on the Jim's Podcast to break down the systems, people and mindset behind his bathroom renovation franchise in Melbourne.
Sam started with one territory in Dandenong. A year later he added Glen Waverley, then Ringwood. His three teams now complete 10 to 15 bathrooms a month, with each job taking 2.5 to 4 weeks from demolition to handover.
Joel saw the process firsthand when Sam's team renovated his own bathroom.
Sam explains why the hardest part of scaling is letting go of the tools. He hired a project coordinator, mentored his site supervisors for years before handing them teams, and built a bonus structure to keep good people.
Systems carry the load. Sam paid a specialist to customise ServiceMate, so he quotes a standard bathroom in 5 minutes and every quote gets an automatic follow-up.
His win rate rose once follow-ups stopped slipping. He also uses AI to show clients a design on site within minutes.
You'll also hear how Victorian homeowners choose to renovate instead of paying stamp duty to move, how Jim's Bathrooms has grown to around 35 franchisees and is heading to New Zealand, and why Sam wants 5 to 6 teams next.
WHAT YOU'LL LEARN
How Sam grew from one Jim's Bathrooms territory to three
Why letting go of the tools is the key step in scaling
How a customised ServiceMate setup wins more quotes
How bonuses and mentoring keep site supervisors loyal
Why more Victorians renovate instead of selling
0:00 Highlights
1:04 Sam renovates Joel's bathroom
1:40 10 to 13 bathrooms a month
2:44 Systemising a 2.5 to 4 week build
3:14 From one territory to three
4:20 $3 to 5 million in revenue
5:23 Learning to let go to scale
8:25 Hiring a project coordinator
9:32 Customising ServiceMate for quotes
12:13 Building a trusted trade network
13:36 Making time to build systems
15:05 How Jim's Bathrooms has grown
15:55 Organic video and social content
17:17 The plan for 5 to 6 teams
19:09 Mentoring the right people
20:33 Bonuses that keep good staff
21:38 Renovating instead of moving
22:56 Franchisor support
24:08 The key to Sam's success
25:55 Why bathrooms satisfy customers
INCOME DISCLAIMER
The income, revenue and profit figures shared in this video reflect one franchisee's individual experience. They are not a promise, projection or guarantee of earnings. Results vary based on location, hours worked, effort, skill, market conditions and other factors. Some franchisees earn more and some earn less. Figures may refer to revenue rather than profit unless stated otherwise. Before making any decision, review the official franchise documentation and seek independent legal, financial and accounting advice.
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