Jim’s Pool Care is home to two of the biggest pool care TikTok accounts in Australia, with Aussie Pool Guy Jason and Pool Crew AU Brad generating over 350,000 followers and hundreds of millions of organic views combined.
In this video, we dive into how they did it, why authenticity matters more than perfection, and how social media has helped grow trust in the Jim’s Pool Care brand. Jason and Brad share practical advice for franchisees who want to get started on social media, including what to post, how to stay on-brand, and why consistency beats overthinking.
We also talk about real business results, including turnover figures, lifestyle benefits, and how following the Jim’s system can lead to strong income and work-life balance. From viral videos to building a respected local business, this conversation shows how modern franchisees are using content to stand out and grow.
If you’re a Jim’s franchisee or thinking about joining, this is a powerful look at how showing what you do every day can make a real impact.
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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.
Here’s what you’ll find here:
Straight advice from Jim Penman on business and franchising
Franchisee success stories and behind-the-scenes insight
Practical how-to guides for home and business services
We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.
Start here
📌 Get a quote: https://jims.net/services
📌 Own a franchise: https://jims.net/own-a-franchise
📞 AUS: 131 546 | NZ: 0800 454 654
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