How This 22-Year-Old Built a 100+ Client Business from Scratch with a Jim's Mowing franchise

What does it take to build a 100+ client mowing business by the age of 22? In this episode, Cole from Jim’s Mowing Huntly, NZ shares how he went from working in a mill to building a fast-growing lawn care business with zero clients to start.

From marketing strategies and quoting tips to work-life balance and why Jim’s was the right call, Cole’s story is packed with real insights for anyone considering a mowing franchise or dreaming of going solo.

Timestamps

0:00 – Meet Cole from Jim’s Mowing Huntly, NZ

0:38 – Why He Left His Mill Job

1:25 – How He Discovered Jim’s Mowing

2:00 – Observation Day & Deciding to Join

3:00 – What the Franchise Training Was Really Like

4:00 – Learning to Quote & Support from Ricky

5:00 – Building the Business from Scratch

6:00 – Marketing Tactics That Worked Early On

7:00 – Diversifying with Landscaping & Garden Work

8:45 – Earning Over $1,000 in a Day

10:00 – The Power of Passion Over Profit

11:30 – Tools, Setup & Equipment Walkthrough

13:00 – Challenges with Bookwork & Admin

14:30 – Managing Quotes & Client Expectations

16:00 – Growth Mindset at 22: Why Start Young?

17:30 – A Day in the Life of a Jim’s Mowing Operator

19:00 – Advice to Young Aspiring Business Owners

21:00 – Final Reflections & Looking Ahead

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

Start here
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