At the National Franchising Convention in Melbourne, Jim Penman (founder of Jim’s Group) lays out the principles that built one of Australia’s most recognisable franchise brands and the changes he believes would lift the entire industry.
00:00 Intro & why Jim franchised (the real reason)
01:24 The franchisee-first contract principles
03:36 Good vs. bad franchisors—and calling out poor systems
05:10 The Diamond Wall: measuring support with franchisee polls
06:58 Disclosure docs vs. practical protections
08:45 How leads are allocated (and why no company stores)
10:20 Launching new divisions (Driving School, Laundry)
12:35 The $70/hour test & volume criteria
14:05 Multi-division owners, scale, and 200k+ unserviced leads
15:40 Regulation, accreditation ideas & industry reform
18:10 Employment law, WFH, and real-world impacts
20:20 Final takeaways for would-be franchisors and franchisees
SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/user/JimsGroupPtyLtd?sub_confirmation=1
👉 Subscribe for real business advice, franchisee stories, and how-to tips.
👉 Call 131 546 or visit jims.net to start your own franchise.
Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.
Here’s what you’ll find here:
Straight advice from Jim Penman on business and franchising
Franchisee success stories and behind-the-scenes insight
Practical how-to guides for home and business services
We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.
Start here
📌 Get a quote: https://jims.net/services
📌 Own a franchise: https://jims.net/own-a-franchise
📞 AUS: 131 546 | NZ: 0800 454 654
Follow Jim’s Group on socials @jimsgroupofficial.
Listen to Jim’s Podcast on Spotify, iTunes, or YouTube.
#jimsgroup #franchise
