Lloyd Richardson took over Jim's Bookkeeping in 2018 with around 20 franchisees. Seven years later, the division has more than 67 franchisees, 9 regional franchisors, and just became the first division in the network to earn the 50-franchisee plaque on the Jim's training room wall.

Lloyd is a fellow CPA who grew up inside his father's accounting firm, scaled it to 26 staff, sold it in 1999, and retired. He came back to consulting, met Jim Penman, and ended up running one of the strongest divisions in the Jim's Group.

In this episode of the Jim's podcast, Lloyd sits down with Joel to break down how the division actually works, what makes a successful Jim's Bookkeeping franchisee, and why his vision for the group is to build the happiest bookkeepers in Australia.

Lloyd also covers the Payday Super legislation coming in on 1 July, why every Jim's franchisor needs to know about it, and the new MYOB Solo deal that gives any new business owner a year of accounting software plus 2 months of a Jim's bookkeeper for $11.

He also explains the new regional franchisor pathway designed specifically for existing accounting firm owners who want to slow down without selling.

WHAT YOU'LL LEARN

How Lloyd more than tripled Jim's Bookkeeping in 7 years
What the division's weekly Ask the Experts Zoom call covers
The full support system from induction training to role-played conversion calls
Why Payday Super on 1 July is the biggest issue facing Jim's franchisors right now
The MYOB Solo deal: $11 for the year plus 2 months of a Jim's bookkeeper
How the new regional franchisor pathway works for existing accounting firms
What characteristics actually predict a successful Jim's Bookkeeping franchisee
Why bookkeeping is one of the few businesses with true recurring income and resale value

TIMESTAMPS

0:00 Lloyd's vision: build the happiest bookkeeper in Australia
0:14 The first 50-franchisee plaque in the Jim's training room
1:15 From AFL footy at Perth to running his father's accounting firm
2:53 How a retired CPA ended up taking over Jim's Bookkeeping
5:53 Why accountants talk franchisees out of buying a franchise
7:30 The vision, mission and qualification standards inside the division
9:13 The weekly Ask the Experts Zoom call explained
11:42 Full support system: training, scripts, role plays and CRM
16:12 What characteristics actually make a successful franchisee
18:42 The four-tier franchisor model and regional pathway
20:54 How franchisees actually win their first clients
25:30 Going part-time first while keeping your day job
26:29 Services: bookkeeping, tax, payroll and plan management
27:31 Payday Super: the 1 July change every franchisor must act on
30:25 Motor vehicle log books and ATO compliance
31:45 Cash flow advisory as the next service layer
33:46 How AI is actually changing the bookkee

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

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