Eighteen months into his Jim's Mowing franchise, Mitchell Dennis was pulling $5,000 weeks through spring, about $1,000 a day. Mitchell left a trade as a technician, found Jim's Mowing on Seek, and started with just 22 regular clients.

Today he runs a round in the low 70s across the hilly, big-block suburbs around Belgrave, and he is hiring casual help to get through his next spring.

In this episode he is straight about the numbers.

What a real spring looks like, why his costs ran to more than half his revenue the year he bought a car and upgraded gear, and how the 6% fee figure Jim quotes matched his own end-of-year books.

He covers late payers and deposits, upselling hedging and cleanups without a hard sell, call transfers that convert, and the family flexibility that let his wife stay off full-time work after they had their son.

If you want an honest look at year two of a mowing franchise, start here.

Income disclaimer: The income and cost figures shared in this episode reflect one franchisee's individual experience and are not a guarantee of earnings. Results vary by location, effort, hours and market conditions. Seek independent advice before making any decision.

Timestamps:

0:00 18 months into a Jim's Mowing round
2:21 What a real spring looks like
3:05 From 22 to 70 regular clients
4:33 The plan to scale and hire
6:32 Jim's vs independent operators
8:33 The real challenges of the business
10:20 Handling late payers and deposits
11:40 Landscaping and upselling extras
17:19 Software and running the diary
18:45 More family time now
19:48 The baby news right after training
21:05 Answering the TikTok doubters
26:20 The 7-Eleven story and franchising
27:53 Is the franchise fee worth it
29:24 Managing leads through spring
30:38 Freezing mornings and motivation
33:05 Tightening the run and his neighbour
35:22 Preparing for spring
37:35 The income myths online
39:35 Costs, cars and take-home profit
40:41 Final thoughts

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