When Pat launched Jim's Mowing Mudgee West, the timing could not have been worse.

Fuel prices spiked, nobody was spending, and by the second month he was barely hanging on.

What saved him was something most people do not realise a Jim's franchise offers.

When his mowing work dried up, Jim suggested he take on unqualified leads from other divisions, things like end-of-lease cleans and window cleaning, all booked through his mowing franchise.

You will hear how that one change pulled the business out of the fire, starting with five end-of-lease cleans at $800 each in the first month.

From there it compounded. A local property agency now sends around eight work orders a week, most of them cleaning rather than mowing, because they learned he could do both.

His weekly leads climbed from one to nine. The cross-divisional work has been strong enough that his partner is now moving into a dedicated Jim's Cleaning franchise.

Pat also explains how his question about promoting cross-divisional work led to a change across the whole network, and why one franchise no longer has to mean one service.

Watch this if you think a single-service franchise leaves you exposed when your main work slows down.

Timestamps
00:00 - Hanging on by month two when mowing dried up
00:53 - Why he chose a franchise with support behind it
01:14 - Launching into a fuel crisis with nobody spending
01:55 - Jim's idea: take unqualified leads from other divisions
02:10 - The advertising mix-up and getting a ruling from Jim
02:47 - How cross-divisional cleaning pulled the business out of the fire
03:29 - Five end-of-lease cleans at $800 each in month one
04:04 - Word of mouth turning one clean into three
04:24 - The property agency sending cleaning and mowing work
05:39 - How cross-divisional work led to a second franchise
08:00 - Leads jumping from one a week to nine
09:04 - Leaving fuel tankers behind for a flexible business
12:46 - Emailing the founder and driving a system change
15:06 - Building a book of regulars across services
16:00 - Starting from zero as the only franchise in the area

SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/user/JimsGroupPtyLtd?sub_confirmation=1

👉 Subscribe for real business advice, franchisee stories, and how-to tips.
👉 Call 131 546 or visit jims.net to start your own franchise.

Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

Start here
📌 Get a quote: https://jims.net/services

📌 Own a franchise: https://jims.net/own-a-franchise

📞 AUS: 131 546 | NZ: 0800 454 654

Follow Jim’s Group on socials @jimsgroupofficial.
Listen to Jim’s Podcast on Spotify, iTunes, or YouTube.

#jimsgroup #franchise