Mike runs a Jim's Garage Doors franchise and converts 80 to 90 percent of the leads he gets. He puts most of it down to one thing. Calling back within two minutes.
His reasoning is specific to the division. Garage door calls are usually emergencies.
The car is stuck inside, the door will not move, and the customer is ringing more than one company at once. Two minutes is the window before your odds drop.
The other half of it is what he does when he arrives. Explain what has gone wrong, explain how it gets fixed, lay out the possible scenarios, and let the customer see you are not just there to bill them.
Sometimes that means charging nothing. If an elderly customer has pulled the manual release cord by accident, he resets it and leaves without a callout fee. He calls it a loss on the day and a win over time, because that customer calls him first next time and tells everyone they know.
WHAT YOU WILL LEARN
Why two minutes is the window on a garage door lead
How he explains a repair so the customer trusts the quote
When he chooses not to charge and why it pays off
Why this division currently only takes on experienced technicians
What the warranties and workmanship guarantee actually cover
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