30 Google reviews on your Jim's Mowing profile brings in around 5 extra customers a month. Joel sits down with Dan to unpack the single highest-leverage thing every Jim's franchisee can do right now.

Dan runs Jim's Mowing across Western Australia, Tasmania, Queensland, parts of Victoria and the Northern Territory. In January his regions had 153 Google Business Profile reviews. By mid-March they were past 570 and climbing. The lift in calls, clicks and leads is showing up exactly where you'd expect.

The conversation also covers why internal Jim's surveys deliver zero online benefit because they aren't publicly visible, why Google ad costs have jumped roughly 60% over the last 5 years while franchisee marketing levies have not moved with them, and what would happen across the network if all 2,000+ Jim's Mowing franchisees were sitting on 30+ reviews each.

If you're a Jim's Mowing franchisee or franchisor and you want more leads in your territory without spending more on ads, this one is worth your time.

WHAT YOU'LL LEARN

Why 30 Google reviews brings in around 5 extra customers a month
How Dan's regions went from 153 to 570+ reviews in 6 weeks
Why Jim's internal surveys give you no online benefit
Why Google ad costs are up 60% in 5 years but marketing levies aren't
What 1.1 million Jim's surveys could have done on Google instead
How to lock competitors out of the maps pack in your territory
Why this is a franchisee-driven lift, not a head office one

Hear the full interview on the Jim's Podcast.

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