What's the real strategy a top Jim's Cleaning franchisee used to build their business? It wasn't ads. It wasn't leaflets. It was the unserviced leads report.

In this episode Janille, head trainer for Jim's Cleaning New Zealand, breaks down exactly how she and her husband went from bookkeeper and construction project manager to one of the top Jim's Cleaning franchises in NZ in under five years.

Within the first few weeks they reduced their incoming leads, then started cherrypicking from the unserviced leads report.

Her husband refreshed it 50 times a day from his desk. Every lead got a call back within 30 seconds, before the customer had time to call anyone else.

Janille now trains every new Jim's Cleaning franchisee in New Zealand on the same playbook.

She covers what separates a top franchise from a struggling one, why she has a single client who has given her 8 referrals, the role real estate agents and property managers play in commercial work, and why "Facebook cleaners" can't compete on quality, insurance or accountability.

If you're considering a Jim's Cleaning franchise in Australia or New Zealand, this is the kind of operator playbook you don't get on a sales call.

0:00 Janille's first 6 months
0:25 From bookkeeper to Jim's Cleaning
1:20 The "great plan" that didn't go to plan
1:50 Reducing leads in the first month
2:25 The unserviced leads report explained
3:40 How customers react to the callback
4:25 Building one of the top franchises in NZ
4:45 The "no callback" service standard
5:30 Leveraging other Jim's franchisees
5:45 8 referrals from a single client
6:15 Moving into the head trainer role
7:15 What on-road training actually covers
8:15 Ongoing support and role-playing quotes
9:14 Jim's Cleaning vs Facebook cleaners
10:15 Why brand accountability matters
11:15 The Jim's enzyme-based cleaning products
12:50 Oven cleaning transformations
14:35 What the best Jim's Cleaning franchisees do
15:45 Working with real estate agents
16:00 Bimonthly franchisee meetings
16:25 Be a master of one before adding more
17:00 Closing thoughts

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

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