What separates the best Jim’s Mowing franchisees from everyone else?

In this episode, Joel Kleber speaks with Peter Rogers, a long-time Jim’s Mowing franchisee, franchisor, manager, and Diamond Award winner, about what really makes a successful franchise business.

Peter shares practical advice from more than a decade in the Jim’s Mowing system, including why customer service matters more than mowing skills, how strong communication builds trust, what new franchisees need to know, and why the Jim’s brand continues to generate opportunities in the market.

They also discuss:

What the best Jim’s Mowing franchisees do differently
Why customer service is the real key to growth
How training prepares franchisees for business ownership
Transitioning from FIFO into Jim’s Mowing
How WA franchisees manage seasonal work
Equipment advice for new starters
Why branding, reliability, and trust matter so much
How regular customers become the foundation of a strong mowing business
Support, networking, and the community inside Jim’s Mowing

If you’re researching Jim’s Mowing franchise opportunities, this is a great episode to understand what success actually looks like in the real world.

Timestamps / Chapters

00:00 What the best franchisees do differently
00:40 Meet Peter Rogers: 11 years in Jim’s Mowing
01:25 Why training matters more than learning how to mow
02:35 Peter’s first week and first lead experience
04:20 How long it takes to feel confident in the business
05:35 Winning a Diamond Award as a franchisor
07:05 How Peter supports over 120 franchisees
09:10 Coffee Club, mentoring, and franchisee community
12:05 What makes WA different for Jim’s Mowing franchisees
14:25 Advice for FIFO workers thinking about the switch
17:10 Seasonal services: retic, gardening, and winter planning
20:05 The #1 trait of successful franchisees: customer service
22:20 Communication tips that improve customer satisfaction
24:25 Before-and-after photos, wow factor, and getting paid faster
27:05 Scaling with employees vs staying solo
30:05 Helping new franchisees grow in confidence
32:20 The health and weight-loss benefits of the job
35:10 Equipment advice for new starters
38:25 What makes a good Jim’s Mowing franchisee
41:10 Why the Jim’s brand is so powerful in the market
44:40 Fees, lead value, and common misconceptions
48:30 How to quote jobs and convert leads into regulars
52:10 Peter’s best advice from years in the business
55:00 How to stay in business for 10+ years

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

Start here
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