#jimsmowing #podcasts #podcast
After managing a vegetable farm, Serell took a leap of faith — trading in long hours and low pay for ownership of a Jim’s Mowing franchise. Now fully booked and thriving in Bridgewater, SA, he shares how he built a six-day-a-week business powered by quality, relationships, and word-of-mouth.
In this episode:
Why he stopped taking leads within months
How customer rapport became his strongest asset
What tools and gear he swears by (hint: it’s all Ryobi!)
How he plans to scale with trailers and focus on garden design
The cultural contrast between France and Australia — and why he loves it here
An inspiring, heartfelt look at turning skills and passion into a dream lifestyle.
Timestamps
0:00 – Why Serell left farm work for Jim’s Mowing
1:12 – His trade background and return to landscaping roots
2:09 – Why the Jim’s flat fee model stood out
2:32 – Training insights: “I should have started earlier!”
3:40 – The importance of helping new franchisees
4:44 – Why face-to-face support meetings matter
5:52 – Doing more than mowing: odd jobs, repairs & trust
7:00 – Business size: 55+ weekly clients, solo operator
8:55 – Why he never opens leads anymore
9:46 – His secret to customer conversion: trust & time
13:01 – Biggest challenge? Paperwork, not the physical work
14:27 – Why he uses Ryobi and how it holds up
15:46 – His dream: focus on garden design, not day-to-day mowing
17:00 – The motivation behind his business plans: more family time
18:02 – The French-Australian lifestyle contrast he loves
19:02 – Wine debate: France vs. Australia
22:00 – Why the Jim’s brand wins trust and delivers growth
23:00 – Final advice: offer more than just mowing
To learn more about Jim's Mowing, call us on 131 546 or www.jims.net
