He was an architect. Now he runs a Jim's Garage Doors franchise and converts up to 90% of his leads.

Mike explains why your garage door is the most dangerous moving part of your home, and the DIY mistake that cost one customer three fingers.

This is a full look inside the Jim's Garage Doors division, for customers and anyone thinking about the franchise.

Mike walked away from a career in civil architecture to join Jim's Garage Doors as one of the division's first franchisees under new leadership.

In this episode he breaks down the services most people never think about: servicing, spring and motor replacement, new roller, tilt and sectional doors, commercial roller shutters, counterweight doors and gate automation.

He explains why a double garage door weighs 100 to 120 kilos, why the springs are the biggest safety risk, and why you should never attempt a DIY repair.

He also shares the business side. An 80 to 90% conversion rate, a 2-minute callback rule, carrying every part on board, and why the Jim's brand and workmanship guarantee win the work that independents fight over. If your door is overdue for a service, this is your reminder.

WHAT YOU'LL LEARN
Why the garage door is the largest and most dangerous moving part of your home
How often your door should be serviced and what a proper service covers
Why garage door springs are so dangerous and why you must never touch them
How Mike converts 80 to 90% of his leads with a 2-minute callback rule
Why strata managers and homeowners choose Jim's over a cheaper operator

TIMESTAMPS

0:00 From architect to Jim's Garage Doors
1:14 Why he left architecture
2:36 One of the first franchisees
3:14 The full range of garage door services
4:05 How often you should service your door
5:20 What a proper service includes
6:07 What goes wrong if you skip servicing
7:34 The danger of garage door springs
9:31 Garage door rescues and getting stuck
10:50 Installation options explained
12:16 Why motors fail so often
13:01 People running into their own doors
14:13 Commercial doors and roller shutters
15:17 A strata job the last guy got wrong
17:52 Why you can't cheap out on quality
19:36 Automated gates
20:11 Life as a Jim's franchisee
21:38 Clearing up the myths about Jim's
22:20 His 80 to 90% conversion rate
24:30 Training and who Jim's is hiring
25:35 The 2-minute callback rule
26:38 The Jim's difference vs the cowboys
27:53 The hardest part of the business
29:21 Why experienced techs join Jim's
31:31 Doing your own local area marketing
35:00 Is he earning more than before
35:50 A typical week and jobs per day
36:37 Final advice: get your door serviced

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Jim’s Group is Australia and New Zealand’s largest home services brand with over 580 divisions. Our franchisees complete 5 million+ jobs every year.

Here’s what you’ll find here:

Straight advice from Jim Penman on business and franchising

Franchisee success stories and behind-the-scenes insight

Practical how-to guides for home and business services

We’re also recruiting. In 2024 alone, 245,000+ leads went un-serviced. If you want guaranteed work, full training, and the backing of Jim’s, we’d love to hear from you.

Start here
📌 Get a quote: https://jims.net/services

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