Small business owners work hard to generate leads, but many let thousands of dollars slip through the cracks by missing one crucial step—follow-up. The reality is, sending a quote or getting an inquiry isn’t enough. If you’re not consistently following up, you’re leaving serious money on the table. In this episode: Digital marketing consultant David List shares how automating your follow-up process can drastically increase conversions and revenue. He also dives into key digital marketing strateg...