Started with a franchise and I now own a mower shop! Interview with Mat Sheldon
In this episode of the Jim's podcast, Matt Sheldon from Jim's Mowing joins the conversation.
He shares his experience with marketing strategies, such as offering special packages to existing customers and utilizing tools like email and chat.
Listen to this episode for valuable insights on effective marketing tactics and the rewards of being a star franchisee.
https://www.jimsmowing.com.au/
In this episode of the Jim's podcast, Matt Sheldon from Jim's Mowing joins the conversation. He shares his experience using marketing strategies to boost his business during slower times. Matt discusses how he offered a winter garden clean-up special to his regular customers and utilized his database to reach out to previous clients. He also highlights the effectiveness of tools like ChatGTP in creating quick and impactful marketing emails. Tune in to learn more about Matt's successful marketing tactics and his thriving franchise business.
Timestamps:
[00:00:17] Using marketing tools in quieter times.
[00:03:18] Poor service at Maelstroms.
[00:07:35] Helping others start businesses.
[00:11:21] Maintaining your body while working.
[00:12:57] Using marketing tools effectively.
[00:16:11] The independents with Jim's Mowing.
[00:19:15] Lead fees as an investment.
[00:21:39] Brand recognition and success.
[00:24:48] Equipment and brands for professional gardeners.
[00:29:04] Preventative maintenance and avoiding breakdowns.
[00:31:10] Creating jobs and helping others.
[00:34:23] Supportive franchisor and Accor voucher.
Tune in as Matt Sheldon from Jim's Mowing shares his expertise in using clever marketing strategies to flourish even in slow seasons. Discover how Matt leveraged a winter garden clean-up special and effectively used his client database to rejuvenate his business.
Quotes:
"Most people go, you know, I want to open a shop and do this and that, but I don't know the realities of how difficult it can maybe be." - Matt Sheldon
"I guess just sometimes you've got to just spend a little bit to keep the machines well maintained and keep that professional cut on the lawns." - Matt Sheldon
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